Brenden and Billy talk about how Jeff Bezos was able to take Amazon to such a
massive level of success. They explore the rise of the company from an online book
store to become one of the biggest and most influential companies of all time.
What we discussed:
● [02:16] – The regret minimization framework
● [05:09] – The early stage formation period of Amazon
● [06:31] – How was Amazon different from the other online stores that went
bankrupt
● [09:37] – Why is it better to start small and expand out than try to do everything all
at once
● [13:12] – How was Jeff able to be ten times faster, cheaper, and better than
others
● [15:38] – Why did Amazon take so long to reach profitability, and what did they do
to make it happen?
● [17:10] – The brand name played a significant piece in the success of AWS
● [20:00] – Why Jeff tried to buy Zappos for almost a decade until he was
successful
● [23:08] – The core philosophy of Amazon
● [26:10] – The mistakes Jeff made
● [27:19] – The fire phone initiative of Jeff
● [28:48] – Why is Jeff such a great entrepreneur
Valuable Insights:
● People usually regret what they didn't do, not what they did do.
● Timing and approach are vital for starting a business.
● Concentrating on one market and one product or service makes it much easier to
do it ten times better than your competitors.
● Be specific about delivering an exceptional customer experience and product for
a very small group of people because if you fail, it doesn't cost you a lot of
money.
● The number one reason startups fail is because they lack the product-market fit.
● Your product needs to either be ten times faster, ten times cheaper, or ten times
better if you want to stand a chance
● Reinvest your profit back into the business to dominate the market

● Your customers are the people you should be scared of because they have the
money you want.
● If you try to juggle a hundred balls, a lot of those balls are going to break. But if
one of them works really well, it's going to make up for every other loss project.
● Life is not about experiencing as much as you can, but rather regretting the least
amount of things as possible.
Notable Quotes:
[14:11] – "The best way to win is to outcast everyone."
[22:00] – "Do whatever it takes to satisfy your customer."
[27:00] – "The second you get a home run, the crowd cheers, goes wild, and forgets
every other time that you missed."
[29:50] – "Always be prepared for the worst-case scenarios."
[30:18] – "When others are greedy, be a skeptic. And when everyone's a skeptic, be
greedy."

USEFUL RESOURCES/ LINKS:
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